However. On the new channels feature you’ll see a lot more moving or image- or video-based content. This side of wechat allows the platform to keep up with demand and competition from other similar apps such as douyin. Red. Bilibili. And so on. Overall. The goal of this additional resource is to generate short. Easily actionable content that users can access quickly. An example of how wechat can be used in marketing by high-end brands is dior . When it made its first official appearance on the platform as the first major western fashion brand on wechat. Or.
The ability to explore many different media accounts
The 2017 campaign launched by tod’s and mr. Bags in which the key opinion leader shared business database short video pieces of the bags. As well as text posts of his opinions and experiences with his thousands of followers. Mr. Bags promotes his collaboration with tod’s on wechat who uses wechat? The users wechat profiles can be used by private individuals or by business accounts and official accounts . Access to certain features and the ability to share certain content may vary between different profiles. However. In terms of channels. Only one account can be activated per user. That is to say. It is not possible to link multiple profiles to one account.
The content the main content you'll find on the wechat app
Most private individuals will be able to use the app to communicate and share content with those in their contact list and share other content through the memories feature. The new introduction of the wechat channel. However. Will allow users to create short wechat videos (under one minute). Discover more about wechat chanel. As well as like. Comment and follow across the entire wechat platform. Brand and business as mentioned. The mini programs feature on wechat has seen increased popularity as of late . Phone Number SA Especially among kols who have begun implementing the tool to create their own online stores and brands. With several major luxury brands already established in the chinese market.