Business to Data remains essential for marketing. But in order to prevent image damage, high fines and social indignation, our mentality and attitude towards this data will have to change. Arnoud Engelfriet, lawyer and expert in the field of law and the internet, expresse this beautifully in a response to Tweakers.net Organizations nee to realize that personal data is a liability, radioactive waste instead of the new gold or just another Excel file on the drive. Marketers should also contribute to Core Web Vitals This one has already appeare in many other trend lists, but I wante to mention it briefly here.
You will be top of mind with
Many organizations are working hard to get websites in line with the new Core Web Vitals. Marketing tools and advertising platforms, such as Google Tag Manager GTM or Facebook Ads, are increasingly emerging as the culprit in spee tests such as Page Spee Insights these days. Marketers photo editor can no longer simply place all kinds of tags with impunity. More and more pressure is being exerte to organize data collection in a smarter way. Web Analytics Trends for, There are many developments that influence what we can measure. To prevent gaps in our data, a major shift is underway. Here are some trends.
These people especially if they actually
Shifting from cookies to algorithms to recognize users. If cookies are going to be restricte, there will be more and more gaps in recognizing returning users. Algorithms will increasingly be use to recognize users. Google Analytics GA, for example, responds to this with the Google Signals function. GA already uses several factors, in addition to cookies, to continue to recognize users User ID. Google gives you the option to provide your own anonymous Phone Number SA identifier. This is an ideal and reliable method for login websites to recognize repeat users. Google Signals. If no user ID is provide, Google will use the Google Signals feature to recognize users.