Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic in detail. More engagement – It’s easy for readers to find related content and consume more. More links – People often link to content pillars, as they’re a How to Build good starting point for those wanting to learn about a topic. In this guide, you’ll learn how to create a content pillar for your website.
How to create content
Pillars Follow the steps below to create content pillars for your website. 1. Find the main topic to create a content pillar around Grab a seat, a pen and paper (or laptop), then executive data brainstorm ideas for content pillars. If you’re familiar with the niche, many topics should come to mind. For example, I’ve been breakdancing for the past 10 years, and I can think of plenty of topics for pillar pages (e.g., types of power moves, must-know footwork steps, and more). Alternatively, you can also use Ahrefs’ Keywords Explorer to find ideas. Just enter a broad term related to your niche and go to the Matching terms report. However, not every term here will be a suitable topic.
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Are topics that: Have informational intent – People are looking for information, not to buy. You can verify this by Googling the topic. If most of the results are blog posts, articles, or Phone Number SA other hubs, the topic likely has informational intent. Have search traffic potential – Look at the Traffic Potential (TP) column beside each keyword to see its search traffic potential. Are broad enough – The topic shouldn’t be so narrow that there aren’t any subtopics to talk about. And it shouldn’t be so broad that your pillar page is 50,000 words long either. As a general rule of thumb, look for topics with between five and 20 subtopics. The key here is to choose subtopics that are highly related to the main topic. Here are a few ways to find them.