You might even consider adding publishing schedules to your ongoing social listening endeavors. Industry benchmarking technology profile impressions, audience growth rate and post engagement rate hootsuite’s industry benchmarking tool within analytics shows you how you stack up to the competition. It’ll even give you personalized tips for how to gain an edge against the leaders in your industry. . Test. Optimize. And switch up your post times at a certain point. You’ve done as much due diligence as you can. And it’s time to smash that publish or schedule button and see what happens. But what happens if the results aren’t what you’d hoped. Some systematic a/b tests where you post.
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The same content at different times in order to see which time earns the best results can be illuminating. Social media is always changing. And so are the people who use it. For example. The big shift to remote work has coincided with more frequent social media use.
Habits have shifted from checking business lead feeds during lunch to checking between zoom meetings. If your audience is changing. Your strategy might need to change too. The hootsuite social team recommends changing up the times you post fairly often. If something you thought would perform well doesn’t. Consider posting it at a different time slot the following week. Seasonal changes.
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Cultural shifts. And user trends are always changing. So keep experimenting! “it can be gutting when you’ve worked hard on a post and it doesn’t land. My best piece of advice is to be patient. Sometimes the algorithm needs more time to place your content and sometimes your audience needs more time to warm up to the type of content you’re creating. Consistency is key.
So keep trying! trish riswick. Social engagement Phone Number SA specialist. Hootsuite get personalized recommendations for the best time to post on every network and manage your facebook presence alongside other social channels with hootsuite. From a single dashboard. You can schedule and publish posts. Engage the audience. And measure performance. Try it free today.