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Any new trend represents a space of opportunity to explore

Minsait Xtudio is an innovation and experience design consultancy that, through its multidisciplinary team, brings together innovation capabilities and new business models with the aim of promoting the growth of companies. With the aim of knowing in depth the characteristics that define this company, at we have had a conversation with Jesús Daniel Fernández Roldán, Leadership of Minsait Xtudio.

What services do you offer at Minsait Xtudio

Minsait Xtudio was born in response to the increase in demand for design, innovation, and experience consulting services from the technical and top industry data business areas of our clients during recent years. Hence, currently our service offering focuses on combining and providing feedback to four lines of activity to respond to said demand: Design of user experiences (digital product) , consumption (omnichannel service), and adoption (behaviors, operations and processes after a technological implementation) from innovation and business agility. Activation and personalization of the digital brand experience , based on the value perceived by the customer throughout its life cycle.

What is your positioning in the market

We believe that the market has already been investing for several years in digital transformation initiatives led by technological implementation Phone Number SA and process redesign, with greater focus on operational efficiency than on the creation of positive connections between all the agents involved in a context of high uncertainty. And we want to change that. Therefore, our value proposition focuses on helping to make these investments profitable by (re)evolving the way in which companies create and deliver value, not only from the business indicator and technological capacity, but by balancing both from the perception of the value that all those who create, deliver and receive said value have, together with the impact that it has on the environment of each of them.

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Maruchan Japanese Soups Come to Archer Troy

The independent Mexican agency Archer Troy continues to take over new industries, now that of instant soups. With new ideas and content, promotion and social media campaigns in different formats. Media for the brand originally from Minato. Tokyo: Maruchan. After months of hard work, the team at Maruchan México and Archer Troy cooked up a first campaign under the concept FOR WHEN YOU NEED TO BE A CHEF , made up of three audiovisual pieces in different stages.

Maruchan Ramen is the best option

To save the day when, unexpectedly, hunger knocks at the door and the table must be served. Today two of those three pieces are already on the air. This category email list campaign is the new launch of the brand in 2022, on television stations throughout the country and in digital media, in addition to having print at the point of sale and outdoor media. Thus seasoning the table of all Mexicans in a very creative and fun way. Maruchan Soups is a leading brand in its category, championed by the renowned Chef Mariano Sandoval


That over the years has managed to position itself as the preferred and loved instant soup among its youngest consumers. as thus joined the Phone Number SA vast variety of campaigns that the Archer Troy agency will be creating for Maruchan in the coming months. «We are very happy to introduce this new client to the company and in what way. Sopas Maruchan is a brand that every agency would like to have and we are convinced that we will create great ideas for them. Commented Mike Arciniega, director of the independent agency. Thus, Archer Troy continues to grow as one of the best agencies in the country

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Dynabook takes over from Toshiba

In October 2018, Sharp Corporation acquired 80.1% of Toshiba’s computing business, adopting the Dynabook name on April 1, 2019. On August 4, 2020, the acquisition of 19.9% ​​was completed. Remaining % of shares. This process began a new stage for the technology company, which has opted for a new identity without losing the values ​​that characterized its predecessor, based on a constant concern for guaranteeing quality, safety and innovation. In order to know in depth the current situation of the company after this acquisition, we have arranged an interview with Maite Ramos, general director of Dynabook Iberia.

What are Dynabook's values ​​and DNA based on

At Dynabook we are driven by the desire to make our clients and users increasingly more efficient in their work. In this mission we are guided industry email list by the following principles: offer industry-leading levels of quality and reliability, ensure unmatched service and support, create intelligent designs with advanced features, provide flexibility to customers through custom ordering and deliver the technologies appropriate at the right time. Our philosophy is built on four fundamental pillars that we always take into account when carrying out any project. At Dynabook, trust is essential, since our clients are essential in all aspects, we care about them and take care of every detail within the experience we offer them. We achieve this through collaboration, where through honest, frank and flexible treatment, we develop relationships of trust with collaborators, distributors and clients.

What measures are you taking to promote innovation

Dynabook is a dynamic and innovative brand, built on the foundation of Toshiba’s legacy. As an industry leader, Toshiba launched the first laptop Phone Number SA computer on the market in 1985. Followed by the first notebook in 1989; two innovations that defined today’s mobile computing market . Since then, Toshiba, as an example of a Japanese brand. Has always offered innovative products. Services that integrate the latest technology and the newest design, while providing exceptional quality and safety. Today, Dynabook designs and manufactures its laptops. In addition, the company offers more than just hardware since, thanks to its engineering experience, Dynabook creates and adapts solutions that incorporate the latest in technology and design. Our added value has always been based on quality and safety.