In fact. Chiara ferragni was presented as the brand’s first international brand ambassador. The digital entrepreneur has not yet dedicated any post on her instagram channel to this particular partnership. However the announcement on the official ghd channel earned. With a single post. An miv® of $32k. With her 23.8m followers. Chiara ferragni’s “Persuasive power”. As vanity fair defined it last year. Is almost undeniable. From her blog the blonde salad . Born in 2009. Chiara ferragni has experienced an unstoppable professional rise which led her. In 2017. To be crowned by forbes as the “Most important influencer in the fashion sector”.
Having sustainability at the heart of the organization
Identify responsibilities and generally increase efficiency. As we enter the post-pandemic “new normal”. virtual b2b leads technologies will become increasingly fundamental for brands in the retail world to stay in touch with their customers and understand their actual needs. For this reason. YNAP recently launched Digital ID technology with a pilot project. to accelerate the implementation of circular fashion among its brands and the Infinity project . the sustainable and long-term strategy launched by the company. It is therefore vital that fashion companies examine their sample management processes so that they can improve their methods. reduce losses and become more sustainable.
Facilitate decision making for customers
Facilitate decision making for customers Consumers today are demanding to be part of conversations about sustainability in the fashion industry and are increasingly using their purchasing power to make their opinion count. Retail companies should offer their customers the option to choose sustainability. For example. some brands and e-commerce platforms are starting to offer their customers more sustainable lines and products or the option to choose more eco-friendly packaging. However. Zalandorecently revealed how there is still a major Phone Number SA disconnect between consumer values and what is actually purchased. Although many consumers identify sustainability in fashion as one of their priorities.
