Instead, over the course of 10 years, I have developed a tool that any company, entrepreneur and blogger can use. The customer identification steps tool is easy to use and only requires a pen and paper. . How do you stand out from the crowd of thousands of other Life Coaches? How did the tool work? Using the tool, I outlined Sirpa’s dream customer. I identified the 3 most common problems that Sirpa’s customers are most likely to have. I brought one pain point from one problem to the surface and wrote a short text around it. The results surprised Sirpa, but not me. After all, I had seen the power of the tool in the bank, in my own company as well as in the blogging world. Either you read this: TOP 5 ways to turn blog readers into committed customers Sirpa would have liked to outsource his company’s marketing to me.
The results can still be business-changing
And the advertising agency is perfect for telling what kind of customers Sirpa serves. 5.5 million Finns and 300,000 companies. So I decided to give Sirpa a little test. I copied a short piece of text from his page and asked him to share it on his Facebook page. After a day, I asked him to report how many likes and shares the publication received. “3 likes and no shares.” After that, I wrote a short text to Sirpa and asked him to share it on his Facebook page. Once again, I asked him to report the next day how many special data likes and shares the publication received. “37 likes and 5 shares!” Although the numbers seem small, the change was huge. 1233% more likes and 500% more shares. What was so different about my text? Before I go into more detail about the content of my text, I want to say that I am not a Life Coach and I do not know the field in detail.
We spent one day twisting the site's content
A fairly broad customer base. You’d think there would be customers in that mass. But no. There are no customers. Not even contact. Curious thing. I sent Sirpa a short report. It went something like this: ” You don’t have enough customers because you don’t know who your customers really are. Because of this, you can’t target your message to your customer. You try to serve everyone, including other Life Coach coaches, but you also understand that you can only serve a fraction of Finns. Solution: Focus your customer Phone Number SA base, define your dream customers and target your message to them. Edit the texts of your website to match your dream customer and start blogging. This alone separates you from the crowd of thousands of Life Coaches. ” Also read this: TOP 5 ways to turn blog readers into committed customers . Sirpa was of the opinion that he cannot change the content because it was prepared with an advertising agency. Just. I knew it