Every individual alway TAGS communicationMarketingNeurobrandingNeuromarketingNeurosciencigital semioticsWeb marketing Generation Z interacts less with brands on social networks February , In Digital & Social What strategy should brands adopt to reach consumers? Two different approaches are ne for Generation Z and Millenials. Here are the indications coming from a search . The research by Global wex Index examin the purchasing propensities of consumers belonging to Generation Z ( – years) and Millennials- years.
Spends more time on social networks seo expate bd every day than Millennials (almost hours versus hours and minutes), the younger generation interacts less with brands online. In all actions relat to brands that take place on social networks, Generation Z is always in second place compar to Millennials. For example, in Millennials have visit a brand’s social network page in the last month, while the figure for Generation Z is in . Beyond the people they meet in real life, Millennials are more inclin to follow the brands they love on social networks. Generation Z prefers to follow actors and famous people instead of brands.
To reach this audience
Influencers or VIPs who directly sponsor Phone Number SA products therefore become important. For Generation Z, social networks are more of a source of entertainment and a way to keep up with favorite celebrities, rather than a place for direct interaction with brands. Therefore, a direct approach from the brand to the customer is not recommend for Generation Z but is desirable for Millennials. In fact, for the younger generation, less invasive approaches can garner greater consensus and incentives to purchase. You can download the full research here: blog.globalwebindex brand-interaction-social SHARES About the author Mariano Diotto Brand strategist, neuromarketing and neurobranding expert and founder of a master’s degree in Web Marketing & digital communication from the IUSVE university | Always present in the social world.